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Ferro Projects – Breaking Into Tier 1 Construction and Accelerating Growth 5x
How Ferro Projects transformed from a “good connections, odd jobs” operator into a major player with Tier 1 builder contracts and landmark infrastructure wins
About the business
Ferro Projects, led by Finn Schultz and Jeremy Schoushkoff, are specialist installers of Speedpanel, fire doors, and passive fire systems across Victoria. Their mix of meticulous project delivery, safety compliance, and technical proficiency sets them apart for projects big and small—including landmark infrastructure like the West Gate Tunnel.
Before working with Candour Strategy, Ferro Projects relied on word of mouth and occasional referrals from Speedpanel suppliers. They wanted a seat at the table with top-tier construction firms and larger infrastructure clients—but their systems, sales approach, and team clarity weren’t ready for that next level.
Challenges
- Winning mostly small, one-off jobs through platforms and connections—not breaking into the larger, ongoing project market they aspired to
- No formal sales process or clear marketing pitch to target Tier 1 builders and state infrastructure projects
- Blurred roles between Finn and Jeremy meant missed opportunities and internal friction
- No fire door division—missing out on major market and revenue streams
- Sub-optimal supplier deals and patchy compliance/confidence around government tender requirements
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The Solution
Candour Strategy built and executed a comprehensive growth acceleration plan:
- Set out concrete revenue, project, and partnership targets with milestone tracking
- Worked hand-in-hand with Finn and Jeremy to define clear business roles and accountability, maximising strengths and removing bottlenecks
- Developed a sophisticated sales and tendering process—upgrading Ferro Projects’ image, pitch, and presence to secure meetings and impress Tier 1 prospects
- Guided the successful launch of a new fire door installation arm, including compliance systems and supplier negotiations for better pricing and reliability
- On-call advice and market insight to confidently chase—and win—government and state infrastructure contracts
5x
Revenue is up 5x in under two years, powered by major project wins and new, recurring commercial relationships
Tier 1
Ferro Projects secured a contract on the West Gate Tunnel infrastructure project, cementing their reputation with Tier 1 builders
Fire door installation is now a significant, profitable new division
Finn and Jeremy have clarity, confidence, and a defined growth roadmap—no more missed opportunities
What this means for you
With the right targets, systems, and positioning, niche trade businesses can leap from “just getting by” to partnering on landmark projects. Investment in your brand, team clarity, and compliance doesn’t just win bigger jobs—it can change your entire business trajectory.