Who we are

Our collaborative approach involves working hand in hand with small and medium-sized enterprises (SMEs) to identify challenges, co-create innovative solutions, and propel sustained growth.

For us, success isn’t just measured in financial terms. We believe that true success is reflected in an improved quality of life for business founders. By addressing challenges, streamlining operations, and driving growth, we aim to positively impact not only your business but also your personal and professional well-being.

Our solutions are not one-size-fits-all. We tailor our approach to your business needs, developing targeted and effective solutions that address challenges head-on. We go beyond giving advice; we become an extension of your team, invested in your success as if it were our own.


Judd Belousoff

With an extensive track record of founding and growing businesses, Judd is known for implementing effective sales strategies and expert knowledge in a range of industries including health, ecommerce, energy, digital marketing and consumables.

Judd is a Sales and Marketing genius - he has been able to find quick wins for us that has boosted our enquiries.


Oscar McPhee

Strapped with his Masters of Business Administration, Oscar is a qualified management professional who has owned and grown small businesses from the ground-up. He has specialised in a number of sectors, in both senior management and ownership roles in private, franchised and ASX listed businesses.

Oscar has a great ability to create strategies that not only helped us grow - but improved our profit and my work-life balance.

If you’ve got the idea, we’ve got the know how.

You’ve got the vision, the spark, the dream. Now, let’s turn that dream into reality! At Candour Strategy, we’re your enthusiastic partners on this exciting entrepreneurship journey.

Why choose Candour Strategy?

Navigating the Melbourne Startup Scene

Surviving the first five years is a significant milestone for startups in Melbourne, where the survival rate is just 30%. Our experienced team understands the nuances of the local market, offering tailored strategies to enhance your chances of success.

Overcoming Challenges Together

One of the key challenges startups face is understanding the target market—defining who they are, standing out, attracting and retaining customers, and commercializing ideas for maximum profits. We collaborate with founders to develop comprehensive Business Plans and Pitch Decks that include:

  • Business Strategy
  • Target Market Identification
  • Competitor Analysis
  • Sales and Marketing Strategy
  • Product/Service Strategy
  • People Strategy
  • Financial Plans

Let Candour Strategy be your dedicated partner on this entrepreneurial journey. Together, we’ll not only defy the statistics but create a success story that stands the test of time.