Why we started Candour

We founded Candour Strategy because the failure rate of small businesses in Australia is alarmingly high—and it doesn’t have to be. Running a business is a skill, yet many owners haven’t been equipped with the tools or knowledge they need to succeed.

We’re here to help business owners become more profitable, reclaim their time, and create a better balance between work and family life. We’ve witnessed firsthand the immense challenges that come with running a struggling business, as well as the incredible rewards that follow when small businesses thrive.

When a business succeeds, it doesn’t just generate profit—it creates financial freedom, stability, and the opportunity for a fulfilling life.

DIRECTOR/COACH

Judd Belousoff

With an extensive track record of founding and growing businesses, Judd is known for implementing effective sales strategies and expert knowledge in a range of industries including health, ecommerce, energy, digital marketing and consumables.

Judd is a Sales and Marketing genius - he has been able to find quick wins for us that has boosted our enquiries.

DIRECTOR/COACH

Oscar McPhee

Strapped with his Masters of Business Administration, Oscar is a qualified management professional who has owned and grown small businesses from the ground-up. He has specialised in a number of sectors, in both senior management and ownership roles in private, franchised and ASX listed businesses.

Oscar has a great ability to create strategies that not only helped us grow - but improved our profit and my work-life balance.

If you’ve got the idea, we’ve got the know how.

You’ve got the vision, the spark, the dream. Now, let’s turn that dream into reality! At Candour Strategy, we’re your enthusiastic partners on this exciting entrepreneurship journey.

Why choose Candour Strategy?

Navigating the Melbourne Startup Scene

Surviving the first five years is a significant milestone for startups in Melbourne, where the survival rate is just 30%. Our experienced team understands the nuances of the local market, offering tailored strategies to enhance your chances of success.

Overcoming Challenges Together

One of the key challenges startups face is understanding the target market—defining who they are, standing out, attracting and retaining customers, and commercializing ideas for maximum profits. We collaborate with founders to develop comprehensive Business Plans and Pitch Decks that include:

  • Business Strategy
  • Target Market Identification
  • Competitor Analysis
  • Sales and Marketing Strategy
  • Product/Service Strategy
  • People Strategy
  • Financial Plans

Let Candour Strategy be your dedicated partner on this entrepreneurial journey. Together, we’ll not only defy the statistics but create a success story that stands the test of time.