Energetic Minds – Turning Purpose-led Shows into a Profitable, Scalable Business

How a leading child protection and safety incursions provider lifted profitability by 30 percent, transformed sales performance and reduced owner dependence

Energetic Minds childcare business - Candour Strategy case study

About the business

Energetic Minds is a family-owned Australian business that delivers child protection, safety awareness and physical education shows to early childhood services and schools. The company is a leading provider of child protection and safety incursions across New South Wales and beyond, using interactive shows to teach children vital skills in a way that is engaging and age-appropriate. Before partnering with Candour Strategy, the business had strong demand and a powerful mission, but its pricing, sales systems and structure were not fully supporting the level of profit, lifestyle and stability the owners wanted.

Challenges

Proactive outreach was happening, but conversion was inconsistent and lower than it could be.
Profitability was not reflecting the level of effort or the value being delivered in each show.
Sales activities and follow up were largely owner-driven, making the business heavily dependent on one or two people.
There was no cohesive, documented sales process or CRM to support consistent performance across the team.
Service offerings and pricing models had evolved over time without a clear strategy to ensure the business was being paid what its work was truly worth.
The owners found it difficult to step away from the business for any extended period without operations slowing down.

“

Being a small business I’m very conscious how I spend money and was slightly hesitant when looking at business coaching. Both Oscar and Judd made me feel really comfortable and confident to move forward with them, and within 3 weeks of starting with them I have legitimately tripled my investment with income from the advice and ongoing support from these 2 guys. Couldn’t recommend them higher and starting with them is the best choice I’ve made for my business so far!

The Solution

Candour Strategy partnered with Energetic Minds to strengthen the commercial engine behind an already powerful offering. The team redesigned the sales approach, shifting from reactive enquiries to proactive outreach supported by a clear, repeatable process that converted conversations into confirmed bookings. A CRM and structured follow-up system were introduced to manage leads, quotes, and renewals consistently, while staff were recruited and trained to confidently handle sales and support growth across the business.

Candour also refined the service strategy and pricing model, ensuring the value of their shows and programs was properly reflected in the fees. With stronger systems, clearer processes, and reduced reliance on the owners for day-to-day sales and administration, the business was able to grow sustainably while creating more space for family and life outside the business.

+22%

Energetic Minds successfully increased their service pricing by 22% while maintaining strong demand.

+30%

Sales volume grew by 30% within five months as the new sales process gained traction.

Sales

A structured CRM and sales playbook created consistent bookings and reduced reliance on memory or spreadsheets.

Holiday

With stronger systems and team support in place, the owners stepped away while the business continued performing.

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